Many business owners either love social media or completely dread it. Social media has an unparalleled ability to amplify a business’ voice many times over and to provide exposure to communities and audiences that feel out of reach. However, social media success requires a lot of work over an extended period of time. There is no “one and done”-- a steady stream of effort is required to benefit from social media. Regardless of your feelings towards social media, it is an absolute necessity for at least 95% of businesses operating today. Read on to learn more about social media business basics.
There are literally tons of social media platforms and more being added to the social media universe everyday. Many of these platforms attempt to cultivate social, professional, romantic and/or interest-based connections amongst users. Understanding the kinds of connections that are optimal for each platform will help you understand how best to maximize the impact you make on each platform. While I cannot do a deep dive for every social media platform there is, I can give you an idea about how best to take advantage of my top five social media platforms.
"A bone to the dog is not charity. Charity is the bone shared with the dog when you are just as hungry as the dog." Jack London, one of the first authors to gain worldwide celebrity from his fictional works
"The Googly thing is to launch [products] early on Google Labs and then iterate, learning what the market wants — and making it great.' The beauty of experimenting in this way is that you never get too far from what the market wants. The market pulls you back." Marissa Mayer, former Vice President for Google and CEO of Yahoo
DISCLAIMER: This blog is for informational purposes only and none of the information contained herein creates an attorney-client relationship. This blog is intended to serve as a resource and should not replace the hiring of an attorney.